Wiki Wiki Peeler

My friend Jason sells this amazing peeler. Honestly, all others pale in comparison. In Hawaiian, ‘wiki wiki’ translates along the lines of ‘fast!’. We wanted to create an identity that would look distinctly Hawaiian with a little bit of a retro twist. Our demographic was primarily women as well as visitors to the island, wanting to bring something back from Hawaii as a gift or for themselves. Bright colours of fruits and veg were an easy choice and bold lines helped to pop everything into a super vivid illustration. Hibiscus flowers added a feminine touch.

Skills: Identity, Brand Development, Illustration

Check out the peeler, recipes and purchase online!


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