CrossFit Big Island

Before CrossFit exploded onto the scene, my friend Joel took a chance on the less than well known system, quit his day job and opened his own box. He started a free blog, hand drew his logo and decalled his truck. He wanted to grow his membership and needed a brand to create cohesiveness across all of his communications to members and the general public.

We evolved what he had, used the colours and tone he had started with and transformed CrossFit Big Island into a more professional and exciting brand. Once we had figured out the logo, other things like clothing, fliers, signage and advertising flowed easily. Our big undertaking was transforming the free blog into a custom website which housed all the basics like an online schedule and blog, as well as a fully editable online events calendar.

Skills: Identity, Stationery, Flier and Promotions, Advertising, Banners, Clothing Design, Bumper Plate Design, Website Design

Website Developer: Preston Sato

On the Big Island? Enjoy a sweaty WOD at CrossFit Big Island. Find their schedule below.

Website: crossfitbigisland.com

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