My friend KC followed her passion and opened a CrossFit. She poured her heart and soul into all of the details of opening her business – all the way from the spray painted designs on the box-jump boxes to the colours for t-shirts. We collaborated together to get her brand started – a logo, stationery and t-shirt were developed so that anyone who would take on helping her with design in the future could easily see the brand and evolve things from there. A number of sub-brand elements were developed such as t-shirts for kids, women and a logo for their annual Hawaii-wide competition.
Skills: Identity, Stationery Design, T-Shirt Design
CrossFit AllStar Kids logo: Della Stallsmith
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