“20/80” comes from the studio founder’s belief that 20% of yoga postures generate 80% of yoga benefits. Some of the keywords we used to measure the design of the brand were: fundamentals/basics, try, friendly, fun and soothing. The simple, straightforward design with a play on size variations between numbers, along with a rounded yet simple font, fresh and friendly colour combination of teal and black all helped create the straightforward yet playful look.
Skills: Identity Design
Role: Graphic Designer
Athletes and beginners are welcome at 20/80 Yoga. Check out their schedule online!